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David Beckham Is the Face of New BOSS ONE Bodywear Collection
For the launch of its new BOSS ONE Bodywear collection, the German fashion house reunites with brand ambassador David Beckham, revealing a new campaign sporting the assorted range of trunks, boxers, and T-shirts.
Over the years, Beckham has fronted his fair share of underwear editorials and adverts, however, this particular campaign by esteemed photographers Mert and Marcus shares a more personal portrait of the star. Tying into BOSS’ overarching campaign platform: “Be Your Own Boss,” the imagery and accompanying video follows the star from his sports car into his New York apartment where he unwinds after an evening after work.
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“I once said that my bodywear modeling days had come to an end, but when BOSS shared their ambition for the range and brought in my good friends Mert and Marcus to shoot the campaign with their brilliant creative ideas I simply couldn’t refuse,” shared Beckham in an official statement. “The new BOSS One collection is beautifully made. I’m proud to support BOSS in our long-term strategic partnership with this campaign.”
The visuals are set to appear on billboards…
David Beckham Strips Down to Boxer Briefs for Steamy Boss One Bodywear Campaign
Goal!
Months after kicking off a new fashion partnership with Boss by wearing finely tailored suits, David Beckham strips down to, ahem, far less for the brand’s latest campaign launch. The soccer legend gets wet and steamy in Boss underwear as the face of the brand’s new Boss One Bodywear collection.
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Shot by acclaimed fashion photography pair Mert and Marcus, the campaign features stills and a short film with Beckham in a variety of fits including tight briefs and T-shirts in black and white. The full range consists of men’s underwear essentials like trunks, tank tops and more in minimalist hues and blends of cotton and elastane.
“I once said that my body wear modeling days had come to an end, but when Boss shared their ambition for the range and brought in my good friends Mert and Marcus to shoot the campaign with their brilliant creative ideas I simply couldn’t refuse,” Beckham said in a statement. The 49-year-old nodded to his previous underwear outings modeling for Emporio Armani and H&M. “The new Boss One collection is beautifully made. I’m proud to support Boss in our long-term strategic partnership with this campaign.”
Added…
David Beckham Strips Down to Boxer Briefs for Steamy Boss One Bodywear Campaign
Goal!
Months after kicking off a new fashion partnership with Boss by wearing finely tailored suits, David Beckham strips down to, ahem, far less for the brand’s latest campaign launch. The soccer legend gets wet and steamy in Boss underwear as the face of the brand’s new Boss One Bodywear collection.
Shot by acclaimed fashion photography pair Mert and Marcus, the campaign features stills and a short film with Beckham in a variety of fits including tight briefs and T-shirts in black and white. The full range consists of men’s underwear essentials like trunks, tank tops and more in minimalist hues and blends of cotton and elastane.
“I once said that my body wear modeling days had come to an end, but when Boss shared their ambition for the range and brought in my good friends Mert and Marcus to shoot the campaign with their brilliant creative ideas I simply couldn’t refuse,” Beckham said in a statement. The 49-year-old nodded to his previous underwear outings modeling for Emporio Armani and H&M. “The new Boss One collection is beautifully made. I’m proud to support Boss in our long-term strategic partnership with this campaign.”